rules

Inspired by “The Nike Rules/Principles”, Inherent Dream set out and crafted a set of rules/principles that will evolve year-to-year. FYI, the number nine is a lucky number for us.

THE ORIGINAL RULES

  • I can do all things through Christ

  • Gather strong council… surround yourself with people smarter than you, but you make the final decisions

  • This isn’t business as usual

  • Because I say so isn’t a valid reason

  • You wouldn’t have opposition if there were not something AMAZING in your future

  • You will not please everybody

  • You must EVOLVE. What got you here will not get you to next level

  • Every setback is a setup for a comeback

  • The wealthiest places are the cemeteries… There buried in the ground are businesses that were never formed, books never written, songs never sung, dreams that never came to life, potential that was never realized.

2024 RULES

  • J.C

  • You don’t need permission

  • Do things you have no business in doing. Take a chance. 

  • AUTHENTIC EVOLVER

  • Listen! God gave you two ears and one mouth for a reason

  • Don’t blame Steve

  • Every second counts

  • Gather strong council… surround yourself with people smarter than you, but you make the final decisions

  • LET IT RIP!

2025 RULES

  • Watch out for false prophets

  • You don’t need permission

  • Do things you have no business in doing. Take a chance. 

  • Progress. Not perfection. 

  • Gather strong council… surround yourself with people smarter than you, but you make the final decisions

  • Every second counts

  • Authenticity is key

  • Have fun. Smile. More Yacht rock. 

  • ALL IN. ALL THE DAMN TIME.