rules

Inspired by “The Nike Rules/Principles”, Inherent Dream set out and crafted a set of rules/principles that will evolve year-to-year. FYI, the number nine is a lucky number for us.

THE ORIGINAL RULES

I can do all things through Christ

Gather strong council… surround yourself with people smarter than you, but you make the final decisions

This isn’t business as usual

Because I say so isn’t a valid reason

You wouldn’t have opposition if there were not something AMAZING in your future

You will not please everybody

You must EVOLVE. What got you here will not get you to next level

Every setback is a setup for a comeback

The wealthiest places are the cemeteries… There buried in the ground are businesses that were never formed, books never written, songs never sung, dreams that never came to life, potential that was never realized.

2024 RULES

J.C

You don’t need permission

Do things you have no business in doing. Take a chance. 

AUTHENTIC EVOLVER

Listen! God gave you two ears and one mouth for a reason

Don’t blame Steve

Every second counts

Gather strong council… surround yourself with people smarter than you, but you make the final decisions

LET IT RIP!

2025 RULES

Watch out for false prophets

You don’t need permission

Do things you have no business in doing. Take a chance. 

Progress. Not perfection. 

Gather strong council… surround yourself with people smarter than you, but you make the final decisions

Every second counts

Authenticity is key

Have fun. Smile. More Yacht rock. 

ALL IN. ALL THE DAMN TIME.

2026 RULES

i won’t be afraid

WE will not build our empire on rented land

YOU don’t need permission to follow YOUR dreams

“Learn the rules like a pro, so you can break them like an artist” - Pablo Picasso

When your energy is calm, your standards get loud

Only YOU can choose how YOU feel

Every second counts

Do things you have no business in doing. Take a chance.

LET IT RIP!